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The Midnight Hare: Information Sheet

APUBforweb

I thought of printing out this information sheet on nice cream paper, but it would have changed the colours of the imagery; and besides, nice cream paper is very expensive and maybe a tad too aren’t we refined. 100gsm white will do OK, and the envelopes are nice and thick. The books, all 3000, have been printed, and are waiting for me up at the printers, the first batch this Wednesday, and then the rest of them we will carry off to Coldstream in the small car over the next four weeks. They will be stored for a month on a pallet at the printers.  37 boxes of books is a whole lot of books in boxes.

To go with this A4 information sheet will be an order form, with more info, and also a  card that I  have had printed which is a small replica of the cover. Spent yesterday looking up bookshops. I already have several local outlets.  The publication date has been changed to July.

Really a lot of things should have been sorted months ago, according to what I have read, but this is only one 32-page picture book, it doesn’t have to have a fanfare; and I wanted to have the actual book before I started doing the publicity/marketing.

People have been asking kindly after The Midnight Hare ….. When I first started selling my work to bookshops and cardshops I was rather amazed when the reaction was so friendly and positive; also the same experience when I had a stall at Berwick Farmers’ Market.  I realise that I don’t mind selling at all, if someone doesn’t want something, fine, it’s nice to meet people anyway whether they buy or not.

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The Midnight Hare, pages 12 and 13

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It is really strange to feel that, after a long time, the scans are almost ready to be sent to the printer, all done over the Internet, how different from the way things used to be. The text is now set up. I have small alterations to make to the front cover scan, and then need to do some serious proof-reading. One thinks that after so many versions enough combing of the text has gone on, but just this afternoon I noticed that I had typed MOONWUZO PRESS (an earlier version) instead of MOONWUZO BOOKS on the copyright page; and this could have gone off to the printers so easily, and even into the book. Making changes after the proofs are returned, that is changes due to one’s own errors, is an expensive business.

Tomorrow I will continue to print out copies of each page and mount them in a handsome hardback ring-bound sketchbook that I bought ages ago, more or less for this purpose. This will be sent snail-mail to the printers (just to give them something to check against when they are setting-up the book), the day before I send the scans. Then that is it, as far as the making the book goes; in spite of quite a bit of research into process of selling, in a practical sense I have almost been totally remiss so far about publicity, as I found it necessary to concentrate on one thing at a time.

In a way I have been putting off thinking about the next part of the process; out of nervousness, perhaps. But once the printed books arrive, I shall certainly be motivated to start getting them out there into the world. Once I get going on this, I should be OK, I got over any qualms about selling my work a long time ago, it is actually quite interesting. Selling locally, which I will probably do before an official publication date, is fine; and I have quite a few contacts.

I do like the story, which helps. It has been such a luxury to have had the time to do it the way I wanted, the time to experiment, re-do pages if necessary. The Midnight Hare has probably taken me rather too long;  but maybe it just took as long as it needed.