Happy today, as I got the new set of digital proofs from Martins the Printers in Berwick upon Tweed and they look fine and dandy, so all systems go now, I should be able to pick up the copies within the next fortnight. Carrier was going to cost £100, so instead we will make two or three car journeys to pick up copies from the printers 14 miles away (we only have a smallish car). I have a place to store the books that isn’t an outhouse, as damp does awful things to paper and card. Have spent the morning reading about the publicity that I should have started to engender months ago, but I didn’t want to do anything until I had the actual copies – publication date is now officially June 21st. Shall leave WooCommerce for the meantime, while I concentrate on local outlets, and try setting up the book on Amazon. Any copies sold through either of my websites will be the old bucket and spade method of cheques through the post. I am setting up a separate page for this on both my websites. Signed copies and dedicated copies will be available at no extra cost, and the postage and packing charges will be modest.
After a long time, and many hesitations, (including a typo that had wormed its way somehow between one moment and another on to the back cover – a typo luckily put right in an instant by the printers) The Midnight Hare is entered officially on Nielsen, is ready to print, and has a publication date of June 21st. I am ordering a little greetings card A6 size consisting of the back and front cover, which will be sent out with publicity material. I only put the book on Nielsen a month before publication date, but this does not worry me too much, as although it is late, I suspect my early sales will be local, as the book has a Borders setting; and there are quite a few people who have stocked my books and before. One of the reasons for doing this book myself was to keep this connection with the people who buy; and to know what is going on with the book. I need to sell about 650 copies at wholesale price to get my actual printing expenses back, and am not in that much of a rush. The book is a story I like, and it will find its own level. There is plenty of work to do in the marketing department, but I have found in the past that people are very pleasant to deal with, and are usually happy to look at new work, so this is hard work but not too daunting.